|Verfasst am: 04. Apr 2015 15:20 Titel: Bitte um Korrektur meiner Werbeanalyse! - Wichtig!!
Hallo ihr Lieben,
ich muss kommenden Donnerstag ein Referat (Werbeanalyse) über eine Werbung im Unterrichtsgegenstand Englisch halten. Da ich sie bereits verfasst habe und mir bewusst ist, dass ich noch einige Fehler beim Schreiben mache und ich mich nicht vor meiner Klasse blamieren will, bitte ich euch sie durchzulesen und zu korrigieren.
Link zur Werbung:
This advertisement makes use of a photographic. It?s an advertisement for the new refreshing drink, called ?Vita Coco?. The name ?Vita Coco? itself tells us that it?s something sensual, palatable and as already mentioned refreshing.
Now I´d like to have a closer view on this advert. In the center of the poster we can see Rihanna, who is a famous singer. Actually the advertisement is a little bit older, and that?s why Rihanna has still red long hair. Now she is about twenty seven years old. That has approximately to be right.
On this sunny day in the Caribbean there is light swell and nobody else comes upon on this beach. Moreover Rihanna is wearing a white airy lace dress and she has on her right arm some small golden chains, a ring on her fingers and a golden necklace. Over and above that Rihanna is sitting in the beautiful white and baby fine sand with ?Vita Coco?. She enjoys her fresh coconut water on this beautiful and really hot summer day in the Caribbean with a drinking straw. It?s the best refreshment on such a sunny and tropical day.
In the background of the advertisement we see the stunning light blue sea, some clouds on the sky and in the top left corner there is a palm tree, to be more precise, there are palm leaves.
Toward the palm leaves there is the name of Rihanna, written in capital letters.
In the bottom there is shown the product which is situated in the left corner. Beside this you can recognize the message ?Hydrate Naturally?, also written in capital letters and in two different shades of blue.
Below we can read the slogan and maybe the main message of this advert: ?From a tree, not a lab?. On the tetra pak we can see the statement: ?100 % pure coconut water?. They want us to know that this coconut drink is 100 % naturally and without any chemical ingredients and additives. So it?s possible to say that ?Vita Coco? is the best drink among all the other ones on earth.
Now I want to have a glance on the AIDA formula.
As well Rihanna with the coconut drink as the beach, sea and palm in the background catch the viewer?s attention. Furthermore the advert arouses holiday feelings and that?s why the people want to be on holiday and lay in a deckchair on a desert island with ?Vita Coco?.
I think this advertisement is very good, because the advertiser creates it on the AIDA. It?s very colorful, but also cautious. The advertiser makes use of a celeb and a typical holiday scene. A lot of people pine for a holiday on the sea.
The advert is surely creative and impresses the customers!
Vielen Dank im Voraus!