abstract Korrektur

schnippi84 · Anmeldungsdatum: 11.03.2008 Beiträge: 4

Hallo, ihr habt mir gestern schon geholfen, findet sich vielleicht Jemand der den Rest korregieren kann?

Is art a kind of art?
If you look at cooking in a way of a trade, and you add some sensibility and new perspectives
then it needs to become a kind of art. It is a fading art, but is a genre, because not everybody can realize what is happening there.
If you take a look in cookbooks you will determine that you are always just duplicating a dish. By using a cookbook you won’t create your own meals, so this is not a kind of art.
It is even less creative.
So even if cookbooks have a kind of artwork, they will never be an art book, even if they look like one. They will always be just a kind of guidebook.

1.2.2.Analysis of the research
By these cognitions I was realizing that my cookbook will not be a kind of art book,
because it is proposing the recipes, so the observer is not being animated to create a meal by their self.

So I decided to create a cookbook which is centring the appearances of the dishes,
but which is not claiming to be an art book.

1.3.Briefing

Development of an aesthetically appealing cookbook.
To factor the current Cook-Hype (see selling conditions) into the appearance of the book,
the book needs to have a modern, young and fresh looking.
The selling point should be the appealing appearance of the cooking book.
Recipes which are shown should not be to complicated or to time-consuming. The dishes needs to be preferably natural. The aesthetical appearance of the meals should be given by the natural colours of the food.

Target group
People between 20 and 50 years, which attach importance to design and nice things, should be attracted by this cooking book.
Of course the largest consumer group will be women, because the majority of the cooking population is female.
The typical buyer of the cooking book will be an independent modern, young or with a young spirit woman.
Another customer group could be people who are dealing with creative work, like architects or designers. Creative people are often freaked in creatively cooking.
To appeal this target group an appealing arrangement above average is necessary.

1.5.Problems and solutions

Important Aspects
Attention should be paid on the persuasive appearance, because the selling argument will be the appearance of the book and not the content.
The cookbook needs to look modern, but not overstated.
The aesthetic of forms, colours and structures should be framing the recipes in a pleasing way.
In the foreground of the consideration should stand that the book will be an inspiring show-and-tell object.

Colours
Of particular importance is the choose of colours and their concinnity’s, because they are the
essential part of the design. A further developed dynamical colour range could be helpful to find harmonically colours.

1.6. Concept
Planned design of the cookbook

I decided to create a cookbook, where the recipes are categorised in terms of colour. That means that each dish has to be assigned to matching colour themes.
So the main focus will be on the colour of the dishes.
A colourful and joyful atmosphere can be created by using such a colour importance.
Also I want to research matching adjectives to each colour theme. For example_Cherry red and tangerine orange- vibrant and bold

In centre of the design are standing the colours. It is important that the colours are always
Appetizing, because they need to interpret the dishes taste. Some examples
Citreous
Water blue
Apple green
berry red
caramel
cherry red
chocolate brown

Format
The format should be quadratic with a size about 25cm x 25cm.