 Verfasst am: 25. Nov 2016 17:42 Titel: Werbung analysieren |
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| Meine Frage: Hey ihr, ich muss für den Englisch Unterricht einen Werbeslogan nach dem AIDA- Prinzip analysieren. Ich habe ein Bild ausgesucht, auf dem für glutenfreie Produkte geworben wird. Ich bitte euch, euch den Text mal durchzulesen und ggf. dir Grammatik zu korrigieren bzw. mir Tipps für den Inhalt zu geben. Danke schon mal! :) At first, I have to ask if anybody know what gluten is? Gluten is a misture of proteins found in wheat and related grains, including barley, rye, oat, and all their species and hybrids. There is a disease called ?celiac disease? and in this condition the people do not tolerate gluten. The attention is aroused because this picture is aimed to people who have this disease. In this advertising you can see a bread which is clearly presented in the middle. Next tot he bread there is a woman which is holding her hand to her mouth. She looks like a misfortune happened to her. In the middle of the bread and the woman you can see two ice waffles. The one in the foreground is lying on the ground. Probably the woman has dropped it. The background looks friendly because oft he light brown tone. Right down in the background you can see the name name oft he company. The brand is called ?Genius?. You can see the name also on the packaging. Above the bread you can see a speech bubble in which stands: ?HERE. HAVE MINE?. At the bottom is a text printed by the producer saying why they produce gluten-free products, and that you should find out how well they can be for you. An adress is also given. Finally, the last sentence: THE FOOD YOU LOVE THAT LOVES YOU BACK. The interest: the woman gets offered a gluten-free ice waffle from the bread. The bread stands for ?Genius?, this situation is mainly concerned with people who can not eat every food. Those probably can identify themself with the woman. The sentence: THE FOOD YOU LOVE THAT LOVES YOU BACK means, that you will feel better, if you consume these products if you are suffering from this disease. The desire is produced because the product appeals to potential buyer at the emotianal level. ?Genius? seeks to make you feel better if you will consume their product. On the rational level, the product addresses you clearly showing a product, this bread. Meine Ideen: Ich denke der Inhalt müsste gut auf das AIDS- Prinzip abgestimmt sein aber bei der Grammatik.. naja  |
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