Englischboard.de :: Thema-Überblick - Bitte um Korrektur- Werbeanalyse

Amira123 · Verfasst am: 03. Dez 2012 17:55 Titel:

Hallo,

danke für deine Korrektur. Sie hat mir schon sehr weitergeholfen.

Wenn noch jemand ein Kommentar schreiben möchte, könnt ihr das noch bis morgen machen. Wir schreiben die Arbeit doch erst am Mittwoch.

Und ich wollte noch fragen, ob es inhaltlich so in Ordnung ist?

LG

gast0312

This advertisement is about the new BMW 6 Series Gran Coupé, a car. It appears on the website “bimmertoday”. Now I´d like to have a closer view on this advert.

First I look at the contents and the structure.
There is a big picture. You can see the moon, mountains and clouds on the sky. There is a lake. In the middle you can see the car. It´s grey. It expresses a romantic atmosphere. On the top left you can see the name of this car: “The all-new BMW 6 Series Gran Coupé ” and the website of BMW. Beside this you can recognize the BMW logo and the its slogan : “Sheer Driving Pleasure”. Under the picture you can read the slogan of the new BMW 6 Series Gran Coupé in capital letters: “Some sights you never forget”. In the little text the car is described.
For example, the advertiser has written (kein Komma)that the new BMW is the first 4-door Coupé in BMW´s history and that it is a combination of a sports and luxury car. At the end of this text there is (ohne given) the website of BMW again. At last they wrote the full name in capital letters:
”The all-new BMW 6 Series Gran Coupé ”. On the bottom right you can read: “BMW EfficientDynamics – Less emissions. More driving Pleasure.”
Now I want to have a glance at
the AIDA.
The romantic atmosphere catches the women´s attention, because a lot of women are romantic or love romantic things. For the men only the car is enough to catches their attention.
The slogan: “Some sights you never forget” creates interest. In the text you can`t find a lot of facts about the BMW. You want to know more about the car. So you begin to be interested in it.
In the text you find words as: “elegantly”, “beauty”, “power”, “breathtaking” and “luxury”. Everyone wants to be elegant, beautiful, breathtaking and have luxury. If the car has these qualities, people think they have them, too. So it creates desire.
There is a website where you can contact a local BMW dealer to do a test drive or visit. If you sit in the car and drive it, you usually want to buy it. So it is the call to action.

I think the advertisement is very good, because the advertiser creates it on the AIDA. In my opinion the picture is an excellent choice The car and the rest of the illustration is tuned in colour. I think the advertisement is creative and impresses the customers.

Amira123

Hallo,
ich habe zufällig dieses Forum entdeckt.
Ich schreibe am Dienstag eine Klassenarbeit in Englisch. Das Thema ist: Analyse einer Werbung. Da ich mir nicht sicher bin, ob etwas in der Analsye vergessen habe oder falsch gemacht habe, habe ich mal eine geschrieben. Es wäre sehr nett, wenn ihr mir sagen könntet, wie ihr sie findet und ob und wenn ja, was ich verbessern kann.

Danke schon mal

Ich habe die Analyse über folgende Werbung geschrieben:
http://www.bimmertoday.de/wp-content/uploads/BMW-6er-Gran-Coup%C3%A9-F06-Werbung-Kampagne-Sonnenfinsternis-02.jpg

Und dies ist meine Analyse:

This advertisement is about the new BMW 6 Series Gran Coupé, a car. It appears on the website “bimmertoday”. Now I want have a closer view on this advert.

First I look at the contents and the structure.
There is a big picture. You can see the moon, mountains and clouds on the sky. There is a lake. In the middle you can see the car. It´s grey. It expresses a romantic atmosphere. On the top left you can see the name of this car: “The all-new BMW 6 Series Gran Coupé ” and the website of BMW. Beside this you can recognize the BMW logo and the slogan of it: “Sheer Driving Pleasure”. Under the picture you can read the slogan of the new BMW 6 Series Gran Coupé in capital letters: “Some sights you never forget”. In the little text is the car described.
For example, the advertiser has written, that the new BMW is the first 4-door Coupé in BMW´s history and that it is a combination of sports and luxury car. At the end of this text there is given the website of BMW again. At last they wrote the full name in capital letters:
”The all-new BMW 6 Series Gran Coupé ”. On the bottom right you can read: “BMW EfficientDynamics – Less emissions. More driving Pleasure.”
Now I want to have a view about the AIDA.
The romantic atmosphere catches the women attention, because a lot of women are romantic or love romantic things. For the men only the car is enough to catches their attention.
The slogan: “Some sights you never forget” creates interest. In the text you can`t find a lot of facts about the BMW. You want know more about the car. So you begins to interest for it.
In the text you find words as: “elegantly”, “beauty”, “power”, “breathtaking” and “luxury”. Everyone wants be elegantly, beautiful, breathtaking and have luxury. If the car has these qualities, the people think they have it, too. So it creates desire.
There is given a website where you can contact a local BMW dealer to do a test drive or visit. If you sit in the car and drive it, you usually want buy it. So it is the call to action.

I think the advertisement is very good, because the advertiser create it on the AIDA. In my opinion the picture is selected excellent. The car and the rest of the illustration is tuned in colour. I think the advertisement is creative and is effective on the customers.